Don't assign arbitrary scale to things

In conversational language, written or spoken, resist the temptation to assign arbitrary scale to things. Be especially sure to resist if those things are abstract. It’s all too easy to say something like, “the build quality of thing xyz is 70% better than this other thing abc”, or, “it was twice as cold in the office today as it was yesterday”.

Unless you made xyz and abc yourself, or you redefined cold to be an objective measure of temperature, stick to much better language. You know, like “much”.

I’ll put over 9000% more value on what you’re saying if you stop plucking arbitrary finite values out of thin air when describing things.